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DVBIA RETAIL WORKSHOP

Jan 19, 2014

The growing Chinese tourism market and the Metro Vancouver population comprising of people of Chinese descent who call this region home are a significant segment of the local customer base that should not be overlooked. Learn from the panelists what cultural differences to be aware of and how to tailor your company’s marketing and customer service approaches to reach this segment of the market.

Panelists include Stephen Pearce, Vice President, Leisure Travel & Digital Marketing at Tourism Vancouver; Irene Quan, Corporate Communications Manager, Tom Lee Music; Caroline Ternes, Regional Vice President, Starbucks Retail Operations, BC & Yukon and BC Lee, BC Lee Communications

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