Marketing & Place Making

Downtown Vancouver is a unique destination. It’s busy, fast-paced, interesting, evolving – at the heart of the city. The DVBIA markets both downtown as a whole and its unique attributes and districts.

 

Event & Festival Sponsorship Guidelines

The DVBIA is a big supporter of events and festivals that bring residents, families and visitors together downtown to take part in themed festivals, one-off or ongoing events. And, given the DVBIA’s small staff complement, it’s particularly supportive of events that require little staff time but deliver big impact.

 

It is our intention to play an active role in various events that allow us to promote and brand both “downtown” in general and “the DVBIA” specifically at a significant level, while furthering our unique mission.

 

As the DVBIA is accountable to both its board of directors and its membership, it gives particular attention to events that can show measurable return on investment and/or tangible results.

 

As budgets allow, it is the DVBIA’s intent to sponsor as many worthy events as possible while ensuring a particular event it sponsors is not reliant on the DVBIA for more than 25% of its overall operating budget.

 

 

 

 

The DVBIA supports the publication of the Van Dop Arts & Cultural Guide to British Columbia, in particular, the section on downtown Vancouver.

This 128-page full-colour guide to the premier arts, culture and heritage destinations in the province can be found at over 600 locations including local galleries, museums, visitor information centres, cultural centres, BC Ferries, airports, select accommodations or any BCAA office.

 

Downtown Attractions

The DVBIA supports the Downtown Attractions Group, a cooperative team of businesses working together to promote the unique and quality attractions in downtown Vancouver. It's brochure can be found at each of the attractions or from the Downtown Ambassadors®.